Farmamia chooses Tuurbo

Performance optimization and traffic growth

Farmamia.net, an online pharmacy specialized in health and wellness products, chose Tuurbo to optimize the performance of its Magento-based eCommerce. Operating in a highly competitive digital market, the company needed a solution that would not only enhance the speed and technical stability of the platform but also improve user engagement and maximize the return on marketing efforts. The adoption of Tuurbo was part of a broader digital transformation aimed at ensuring the platform could scale effectively and deliver a frictionless customer experience.

Twelve months after the implementation of Tuurbo, Farmamia.net achieved a remarkable 92/100 score on Google PageSpeed Insights. This improvement reflects a comprehensive enhancement of the site’s performance, including reduced page load times, improved responsiveness, and better handling of web resources. As a result, user experience improved significantly, particularly for mobile visitors, who now benefit from faster, smoother navigation.

These enhancements led to measurable gains: the average user engagement time increased by +112%, indicating that users are spending significantly more time exploring the site’s content and products. In parallel, engaged sessions grew by +75%, demonstrating that more visitors are actively interacting with the platform rather than bouncing after a few seconds. These improvements have laid the groundwork for stronger relationships with users and higher conversion potential.

Steady and measurable progress over time

The journey toward these results was gradual but consistent. After a brief initial adjustment phase, during which the team conducted several tests and optimizations, key performance indicators began to improve steadily. The most visited and strategic pages were the first to benefit, rising in search rankings and performing better across Core Web Vitals metrics.

Close collaboration between the Farmamia team and Tuurbo’s technical support was essential in fine-tuning the platform and ensuring sustainable progress. Over the course of 12 months, the website accumulated a +70-point increase on Google PageSpeed Insights. This upward trend not only reflects technical improvements but also reinforces SEO positioning and advertising performance, helping the brand compete more effectively in its vertical.

Results after 12 months

+ 0 % Engaged Session Duration + 0 % Engaged Sessions + 0 Points on PageSpeed Insights

"Right after the installation, we had some doubts, as it wasn’t easy at first to meet Core Web Vitals. But after a few tests and fine-tuning with the Tuurbo team, we started to see promising results, with key pages improving. That’s when I realized we had made the right decision. Over these two years, the software has delivered on its promise, and now that we’re growing, I believe Tuurbo is a key factor behind that improvement."

Paolo Angelino, eCommerce Manager @ Farmamia.net

Better UX and SEO Ranking

The implementation of Tuurbo has proven to be a strategic investment for Farmamia.net. Beyond the technical performance gains, the solution has contributed to improving business-critical metrics such as session duration, user interaction, and SEO visibility. These are foundational to long-term success in the digital marketplace, where competition is fierce and user expectations are high.

With a platform that now meets the highest standards of web performance and usability, Farmamia.net is better positioned to convert visits into sales, reduce acquisition costs, and deliver a better overall customer experience. The improvements achieved over the past year create a solid base from which the company can continue scaling, supported by both a reliable technological foundation and a results-driven digital strategy.

Tuurbo’s contribution has been not only in delivering speed and optimization, but in enabling a measurable transformation that supports sustainable growth, brand credibility, and long-term business performance.

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