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Performance optimization and traffic growth
GuidoLascelta.com is an Italian platform that helps users find the best long-term car rental offer through a personalized test and a comparison of tailored solutions. It promotes sustainable mobility and simplifies the understanding of rental options.
In just six months, thanks to the implementation of Tuurbo, the website improved loading speed and navigation flow.
These improvements led to concrete results in terms of traffic and engagement: a +481.97% increase in organic traffic, a +7.53% rise in the number of sessions, and a +14.63% growth in engaged sessions.
More efficient conversions and higher-performing advertising
Thanks to the technical optimization implemented on the website, the marketing team was able to significantly enhance campaign effectiveness, even while operating within constrained advertising budgets.
The improvements in site performance, such as reduced page load times, streamlined navigation, and overall responsiveness, directly impacted user behavior, increasing the likelihood that visitors would remain engaged and complete desired actions such as signing up, requesting a quote, or completing a purchase.
This smoother, faster user experience removed many of the friction points that typically cause drop-offs in the conversion funnel. As a result, each advertising campaign delivered a higher return on investment, not only by attracting more qualified traffic but also by converting a greater percentage of that traffic into leads or customers. Additionally, the platformโs improved performance contributed to higher Quality Scores on advertising platforms like Google Ads, reducing cost-per-click (CPC) and further extending the impact of the available ad spend.
Ultimately, the synergy between technical improvements and strategic marketing execution translated into more cost-effective customer acquisition and a scalable model for future growth.
Results after 6 months
"We were looking for a partner to help us optimize our websiteโs performance, and Tuurbo proved to be a valuable ally. We saw a significant increase in organic traffic and user engagement, even with a lower advertising budget. The easy implementation and concrete results make Tuurbo an effective solution for anyone looking to improve their online presence in a sustainable way."
Giulia Cribiรน, Marketing Manager @ Guido Lascelta
