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Real Estate Portal Optimization
Arras Group, a leader in the real estate trading and financial enhancement of housing proposals, has decided to use Tuurbo to improve its website’s performance and boost sales through its portal.
By utilizing Tuurbo, the company significantly improved the performance scores of its WooCommerce-based website within just a few weeks, ensuring a smoother and faster browsing experience for visitors to arrasgroupspa.com.
Analyzing the website with Google’s PageSpeed Insights tool reveals that web pages load considerably faster, allowing users to explore the available properties more quickly and delivering a “premium” browsing experience aligned with the portal’s brand identity, values, and target audience.
Conversion and Sales Growth
Traffic generated from search engines, combined with a carefully optimized browsing experience, plays a pivotal role in driving daily improvements in conversion rates for Arras Group.
By attracting a consistent stream of highly relevant visitors through strategic search engine optimization (SEO) efforts, the company ensures that potential clients in the real estate market can effortlessly discover its offerings. Once on the platform, these visitors benefit from a seamless, user-friendly interface designed to guide them smoothly through the decision-making and purchasing process.
This dynamic synergy between targeted search engine traffic and an intuitive online experience empowers Arras Group to consistently acquire new customers while fostering trust and engagement with existing ones. As a result, the company is well-equipped to achieve ambitious business objectives, such as expanding its portfolio, enhancing brand visibility, and solidifying its position as a market leader in the real estate sector.
By leveraging these key digital strategies, Arras Group continues to drive sustainable growth and adapt to the evolving demands of the competitive real estate landscape.
Results after 3 months
"Tuurbo significantly improved the website's loading speed and performance during navigation, enhancing our Google PageSpeed Insights score. In particular, photographic content now loads much faster, and the user experience is smooth, allowing us to engage visitors for longer as they can view entire pages more quickly."
Stanley Napeรฑas, ICT Strategist & Developer @ ArrasGroupspa.com
Online Visibility And Traffic Growth
Data gathered three months after implementation reveals that Tuurbo not only enhanced the eCommerce platform’s performance but also played a pivotal role in boosting the company’s visibility on search engines, driving measurable business outcomes.
By aligning the platform’s performance with Core Web Vitals guidelines, critical SEO metrics showed marked improvements. Session duration increased as users engaged more deeply with the content, while the conversion rate experienced a noticeable uptick, signaling that the enhanced user experience translated into tangible results. Simultaneously, the bounce rate dropped significantly, indicating a stronger ability to retain users and guide them through the customer journey.
With a seamlessly optimized platform and a strategically executed SEO plan, the company is now positioned to further solidify its presence on Google, targeting higher rankings and expanded reach in its market. This momentum sets the stage for sustained growth in digital visibility and business performance.
