SEO & GEO/AEO

This component covers classic search (SEO) and answer engines (GEO/AEO: ChatGPT, Perplexity, Gemini, AI Overviews, Claude). Same content, two different consumers.

1. Run an audit

1. Open SEO & GEO/AEO and launch the audit.
2. Tuurbo crawls your pages and evaluates: titles, meta descriptions, headings, canonical tags, indexability, internal links, structured data, image alt text, content depth.
3. Each issue lists the affected URLs so you can judge scale before acting.

2. Read the scores

• SEO score — technical and on-page fundamentals.
• GEO/AEO score — how easy your content is for an answer engine to quote: clear answers, structured data, entity clarity, factual density.

Both scores are made of issues, not opinions — open them to see the underlying list.

3. Fix in the right order

1. Indexability problems (a page that cannot be indexed cannot rank).
2. Missing or duplicated titles and meta descriptions.
3. Heading structure and content gaps.
4. Structured data for products, articles, FAQs and organization.
5. Internal linking and anchor text.

4. Keywords

The keywords view shows your queries with impressions, clicks, CTR and average position. Use it to:

• find pages ranking in positions 8–20 (the cheapest wins);
• spot queries with high impressions and low CTR — a title/description problem;
• group queries by intent before writing new content.

5. Generations

Everything AI wrote for this website is listed in the Generations tab: the field, the URL, the old value, the new one and the date. You can review, edit or roll a value back.

6. Make it continuous

An audit is a snapshot. Switch on the matching automations so new pages are optimized as soon as they appear, and re-audit monthly to confirm the score is holding.

GEO/AEO specifics

• Answer questions explicitly and early on the page.
• Keep facts (prices, specs, availability) machine-readable through structured data.
• Be consistent about entity names across pages.
• Track results in the AI visibility card on the Dashboard — attribution is partial by nature, so read trends.